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Tuesday, March 1, 2011

The Mediocrity of Dry Mixes

As we all know consistency is what people really want when it comes to food. You can churn out consistent mediocre product and people will bang down your door for it. Dry mixes for making cakes, cookies, breads, pancakes, and slews of other baked goods are one of the huge contributors to the mediocre product that is suffocating the food marketplace.

I think the issue is really rather obvious. As a society we have more dispensable income (well that is until our greed caused this great recession) and we also have developed a sweet tooth that cannot be satisfied. We want cheap readily available baked goods and god forbid we take some time out of our busy day to bake something homemade. Of course the problem is many people never grew up with homemade baked goods and they actual prefer the taste of the mixes. Now if you like mixes there is nothing wrong with you (well maybe there is but I haven't seen the test results yet) so please don't inundate me with nasty comments. Trying to answer all those comments would really keep me from going on these fun rants!

Anyway here is the point (isn't it fun when these things have points?). We all know eating too many sweets is not healthy. So instead of using dry mixes at home take a little time out grab your family and make something delicious for them. By doing this you can make tastier baked goods (you can even make them healthier) from scratch and have some quality family time.

Break the chains of mediocrity, eat fewer sweets (odd for someone in the baking and pastry world to say eh?), get in the kitchen, and get cooking!

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